Atma.io, a venture by Avery Dennison, is a connected product cloud platform designed to bridge the physical and digital asset worlds by assigning unique digital identities to everyday items. The Atma platform enables end-to-end supply chain transparency via the Hedera blockchain, allowing businesses and consumers to track products from source to point of sale and beyond. It accomplishes this through the use of identification technologies such as RFID and QR codes to capture and manage vast amounts of data about individual product journeys.
A crucial component of Atma.io's architecture is its use of the Hedera Hashgraph distributed ledger technology (DLT) to ensure the immutability and verifiability of supply chain events and sustainability credentials. This provides a trusted layer for product authentication and helps combat counterfeiting.
Serving a multitude of industries, including apparel, retail, food and beverage, and pharmaceuticals, Atma.io offers solutions for enhanced inventory management, improved operational efficiency, and deeper consumer engagement. It can be utilized to share verifiable product origin stories, provide detailed sustainability information, and support circular economy initiatives.
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