Atma.io, a venture by Avery Dennison, is a connected product cloud platform designed to bridge the physical and digital asset worlds by assigning unique digital identities to everyday items. The Atma platform enables end-to-end supply chain transparency via the Hedera blockchain, allowing businesses and consumers to track products from source to point of sale and beyond. It accomplishes this through the use of identification technologies such as RFID and QR codes to capture and manage vast amounts of data about individual product journeys.
A crucial component of Atma.io's architecture is its use of the Hedera Hashgraph distributed ledger technology (DLT) to ensure the immutability and verifiability of supply chain events and sustainability credentials. This provides a trusted layer for product authentication and helps combat counterfeiting.
Serving a multitude of industries, including apparel, retail, food and beverage, and pharmaceuticals, Atma.io offers solutions for enhanced inventory management, improved operational efficiency, and deeper consumer engagement. It can be utilized to share verifiable product origin stories, provide detailed sustainability information, and support circular economy initiatives.
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The exchange offers several key trading services, including spot trading, crypto-to-crypto margin trading, and perpetual contracts. Beyond traditional trading, LAToken supports staking programs, enabling users to earn rewards on their holdings, and features a non-fungible token (NFT) marketplace. The platform boasts a significant number of listed cryptocurrencies catering to both popular and lesser-known altcoins.
It has its own native utility token, LA (an ERC-20 token), which is used for various functions on the platform, such as paying trading fees, often at a discounted rate, and participating in certain platform-specific activities.
LAToken serves as a comprehensive cryptocurrency exchange where users can engage in spot trading across a wide selection of digital assets and also explore crypto-to-crypto margin trading and perpetual contracts for more advanced strategies.
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The core mechanism allows users to deposit HBAR into a smart contract to mint the protocol's stablecoin to obtain interest-free loans with a one-time borrowing fee. HLiquity operates on a system of over-collateralization, requiring borrowers to maintain a collateral ratio above a specified minimum to secure their debt.
A key component of the protocol is the Stability Pool, where users can deposit the HLiquity-issued stablecoin. These deposits are used to absorb debt from liquidated positions, and Stability Pool providers are compensated with a share of the liquidated HBAR collateral. HLiquity aims to provide a capital-efficient and censorship-resistant borrowing solution within the Hedera DeFi ecosystem.
Upbit is cryptocurrency exchange based in South Korea with offices in Singapore, Indonesia, and Thailand. It is operated by Dunamu, a leading South Korean fintech company and is one of the the largest exchanges by trading volume on the Hedera network and in the south Asian market where it plays a crucial role in providing liquidity and accessibility for the Hedera blockchain network. Upbit is a primary on-ramp for the Hedera native cryptocurrency token, HBAR, through its secure, high-volume mobile apps offering real-time trading, diverse asset support, and robust security, especially in the South Korean cryptocurrency markets.
Upbit is known for its strong emphasis on security and regulatory compliance within South Korea's stringent framework. They have obtained numerous security certifications, including Personal Information and Information Security Management System (ISMS-P) and International Organization for Standardization / International Electrotechnical Commission (IOS/IEC), and employ advanced AI-driven fraud detection systems operated by dedicated anti-money laundering teams.
RevTrax is a marketing technology company that specializes in delivering personalized digital promotions and offers for leading brands in the consumer-packaged goods (CPG) and retail industries. Founded with the goal of connecting online marketing with in-store sales, the company provides a sophisticated platform that enables brands to deliver, track, and optimize their promotional campaigns.
The core of RevTrax's service is its Offer Management Platform, which allows brands to create and distribute secure, single-use digital coupons and offers across a wide range of channels, including email, social media, and paid advertising. A key feature of the platform is its ability to track the entire customer journey, from the initial online engagement to the final in-store redemption. This provides brands with valuable, real-time data on campaign performance and consumer behavior. The platform also includes advanced features for personalization and fraud prevention, ensuring that offers are relevant to the consumer and secure from misuse.