Atma.io, a venture by Avery Dennison, is a connected product cloud platform designed to bridge the physical and digital asset worlds by assigning unique digital identities to everyday items. The Atma platform enables end-to-end supply chain transparency via the Hedera blockchain, allowing businesses and consumers to track products from source to point of sale and beyond. It accomplishes this through the use of identification technologies such as RFID and QR codes to capture and manage vast amounts of data about individual product journeys.
A crucial component of Atma.io's architecture is its use of the Hedera Hashgraph distributed ledger technology (DLT) to ensure the immutability and verifiability of supply chain events and sustainability credentials. This provides a trusted layer for product authentication and helps combat counterfeiting.
Serving a multitude of industries, including apparel, retail, food and beverage, and pharmaceuticals, Atma.io offers solutions for enhanced inventory management, improved operational efficiency, and deeper consumer engagement. It can be utilized to share verifiable product origin stories, provide detailed sustainability information, and support circular economy initiatives.
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Hala Systems is a social enterprise founded in 2015 that develops advanced technology to protect civilians in conflict zones. Its mission is to reduce violence and provide accountability through the creation of early warning systems and tools for documenting war crimes.
The company's flagship product is Sentry, an AI-powered early warning system that predicts and warns civilians of impending threats, such as airstrikes. Sentry uses a network of remote sensors and real-time data to provide warnings, giving people crucial time to find safety. The system has been deployed in Syria, where it has been credited with significantly reducing casualties. In addition to its warning capabilities, Hala Systems also focuses on accountability, developing tools that allow for the secure collection of evidence of war crimes.
To ensure the integrity of the data collected, such as photos and videos of potential war crimes, Hala uses the Hedera Consensus Service (HCS) to create a tamper-proof and cryptographically secure record of the evidence. Each piece of media has its metadata logged on the Hedera network, creating a verifiable and immutable audit trail.
Fresh Supply Co (FSCO) is an agri-fintech company based in Queensland Australia. It functions on the Hedera blockchain, leveraging Hedera Hashgraph to enhance transparency, traceability, and financing within agricultural supply chains. The company focuses on providing verifiable provenance for agricultural products and digitizing trade finance. By integrating with Hedera, Fresh Supply Co offers immutable record-keeping for supply chain events, which supports the verification of Environmental, Social, and Governance (ESG) credentials for agricultural producers.
Their core offering includes the "Continuity API," which facilitates the flow of payments and data through complex supply chains. This technology enables agricultural exporters to track their produce from farm to consumer utilizing global payment networks such as Mastercard. Fresh Supply Co's platform allows for the tokenization of agricultural assets, turning verifiable supply chain data into a digital asset that can be used to secure financing. This approach unlocks liquidity for farmers and suppliers by providing financiers with greater visibility and assurance regarding the underlying commodities and their movement.
Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.
For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.
The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management.