RevTrax is a marketing technology company that specializes in delivering personalized digital promotions and offers for leading brands in the consumer-packaged goods (CPG) and retail industries. Founded with the goal of connecting online marketing with in-store sales, the company provides a sophisticated platform that enables brands to deliver, track, and optimize their promotional campaigns.
The core of RevTrax's service is its Offer Management Platform, which allows brands to create and distribute secure, single-use digital coupons and offers across a wide range of channels, including email, social media, and paid advertising. A key feature of the platform is its ability to track the entire customer journey, from the initial online engagement to the final in-store redemption. This provides brands with valuable, real-time data on campaign performance and consumer behavior. The platform also includes advanced features for personalization and fraud prevention, ensuring that offers are relevant to the consumer and secure from misuse.
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Capture, by Numbers Protocol, is a Web3 camera application designed to combat digital fraud and establish verifiable provenance for photos and videos. It functions as the primary creation tool for the Numbers Protocol network, allowing users to generate digital media that is authentic, traceable, and secure from the moment of creation. The app is targeted at content creators, photographers, journalists, and anyone concerned with the integrity and ownership of their digital work in an age of AI-driven misinformation.
When a user takes a photo or records a video with the Capture App, it automatically embeds the content with rich, tamper-proof metadata. This includes critical information such as the creator's identity, a secure timestamp, and geolocation data. This entire package is then registered on a blockchain, creating an immutable "birth certificate" for the asset. This process adheres to the C2PA (Coalition for Content Provenance and Authenticity) standard, ensuring a high degree of trust.
This "Capture-secured" content provides a clear and verifiable history that travels with the asset, allowing anyone to confirm its origin and view any subsequent edits. Furthermore, the app provides a seamless, one-click process for users to mint their verified content as non-fungible tokens (NFTs) on various blockchains.
The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.
At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.
The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger.
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Versal is a comprehensive digital asset platform providing a suite of vertically integrated tools for businesses to build and scale payment solutions using cryptocurrency. The platform is designed to bridge traditional finance with the digital asset economy, offering modular products that enable companies to manage operations, store assets, and create modern payment flows. Its core offerings include Payments, Vault, Network, and Tokenization services.
The Versal Payments module allows businesses to easily accept and disburse digital asset payments across more than 30 blockchain networks. It provides conversion-optimized checkout experiences, invoicing solutions, and e-commerce plugins. Versal Vault is a digital asset custody solution for developers, supporting both MPC and multi-sig security methods to mass deploy and manage non-custodial wallets. The Versal Network facilitates compliant fund transfers between licensed financial entities, while Versal Tokenization allows for the creation and management of new digital assets.
As a multi-chain platform, Versal supports a wide array of networks, including Hedera. This integration means that businesses using Versal’s infrastructure can offer their customers payment and payout options using HBAR and other Hedera-based tokens.
Hyundai Motor Company has launched the Supplier CO₂ Emission Monitoring System (SCEMS)—an AI‑powered, blockchain‑based platform built on the energy‑efficient and highly scalable Hedera Network. SCEMS tracks carbon emissions across Hyundai’s entire supply chain, including raw material sourcing, manufacturing processes, and transportation, ensuring data integrity, transparency, and real‑time visibility. B
By leveraging Hedera’s robust Distributed Ledger Technology, Hyundai securely collects and verifies environmental data, enabling accurate measurement, predictive forecasting, and compliance with emerging global emissions standards.
This solution simplifies and automates supplier reporting while strengthening stakeholder and investor confidence in the veracity of carbon data. Hyundai’s adoption of SCEMS exemplifies a real‑world enterprise use case within the Hedera ecosystem, demonstrating how sustainability-driven innovation can be powered by trusted, high‑performance DLT.