MIOO Technology provides an enterprise-grade platform that connects physical products to the digital world through unique, verifiable digital identities. It specializes in creating Digital Product Passports (DPP), which enable users to track products through QR codes or NFC tags connected directly to a product or its label and secured on the immutable Hedera blockchain network giving them access to a wealth of information about the status of their goods.
The platform is designed to help brands, particularly in the luxury, fashion, and art sectors, combat counterfeiting and prepare for upcoming regulations like the EU’s Ecodesign for Sustainable Products Regulation (ESPR). The DPP can house detailed data on a product's materials, origin, carbon footprint, and repair history, promoting transparency and sustainability. For consumers, this digital identity serves as an undeniable certificate of authenticity and ownership. For brands, it opens a direct channel for post-sale customer engagement and provides valuable insights into the product lifecycle.
MIOO's technology is active in the micromobility sector with MIOO Cycling, an initiative supported by EIT Urban Mobility. This service uses the DPP to track a bicycle's entire lifecycle, including service history and ownership transfers.
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