AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
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eMission is a Canadian company that is developing a comprehensive platform for the measurement, reporting, and verification (MRV) of enterprise carbon emissions and removal. Its goal is to provide a fully auditable and transparent system that can help businesses and governments accurately track their carbon footprint and achieve their sustainability goals.
The core of eMission's service is a platform that uses a combination of satellite data, IoT sensors, and advanced analytics to provide a detailed and near real-time view of carbon emissions. This data-driven approach is designed to overcome the limitations of traditional, often manual, methods of carbon accounting. By providing a more accurate and transparent system, eMission aims to build trust in the carbon credit market and facilitate the flow of capital to high-impact environmental projects.
eMission received a grant from the Hedera Foundation to develop a suite of open-source tools and methodologies on Hedera Guardian, a platform for creating and managing digital environmental assets. This integration will allow for the tokenisation of verified carbon credits, creating a secure and transparent market for these assets.
Unthink is a high-performance data intelligence and AI platform engineered for enterprises in highly regulated industries such as healthcare, finance, and the public sector. The platform provides a secure and scalable environment where organizations can process, analyze, and collaborate on sensitive data without compromising privacy or compliance. It is designed to solve the critical challenge of unlocking value from sensitive information while adhering to strict governance frameworks such as HIPAA and GDPR.
A core component of Unthink's architecture is its deep integration with the Hedera network. Unthink leverages the Hedera Consensus Service (HCS) to create an immutable and publicly verifiable audit trail for every significant event. When data is accessed, a policy is enforced, or an AI model is executed, a corresponding cryptographic proof is logged on the Hedera ledger.
This "verifiably intelligent" approach ensures that all operations within the Unthink platform are transparent and auditable, giving organizations the ability to mathematically prove their compliance and data integrity to regulators and partners.
The Content Authenticity Initiative (CAI) is a cross-industry community founded in 2019 by Adobe, The New York Times, and Twitter to combat digital misinformation and provide a verifiable layer of trust for online content. With a rapidly growing membership of over 4,000, the CAI brings together technology companies, media organizations, and civil society to develop open-source tools and standards that promote transparency and give creators credit for their work.
The primary service of the CAI is the development and promotion of Content Credentials, an open-source technology that functions like a "nutrition label" for digital media. This system allows creators to attach secure, tamper-evident metadata to their content, creating a verifiable record of its origin, authorship, and edit history. This provenance data is cryptographically signed and remains with the content as it is shared and modified. The technical specifications for Content Credentials are developed by the Coalition for Content Provenance and Authenticity (C2PA), a standards development organization co-founded by Adobe.
Hyperstack is a Web3 company developing the "Credential Cloud" platform for issuing, managing, and verifying smart, secure, and immutable digital credentials. Its mission is to revolutionize digital identity by providing a no-code, high-impact framework that can be used by a wide range of organizations, from educational institutions to corporations.
The core of Hyperstack's service is its comprehensive credential management platform. This includes a design studio for creating custom-branded digital certificates and badges, tools for issuing credentials at scale, and a secure digital wallet for recipients to store and share their credentials. A key feature of the platform is its robust analytics dashboard, which allows issuers to track engagement with their credentials, providing valuable insights into their reach and impact. The platform is also designed for seamless integration with existing systems, such as Learning Management Systems (LMS) and HR platforms.
Hyperstack's entire platform is built on the Hedera network. It uses the Hedera Token Service (HTS) to mint credentials as NFTs, providing a secure and efficient way to manage their ownership and transfer.