AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
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Union Finance is a non-KYC peer-to-peer permissionless protection marketplace that allows users to mitigate risks associated with decentralized finance (DeFi) through the purchase of downside protection services. It also offers users the option to provide liquidity to the platform for the purpose of earning premiums from those seeking protection. Union’s state-of-the-art protocol has integrated capabilities built to secure multi-layer risks across smart contracts and protocols in a single-stop scalable system.
Union Finance’s platform offers distinct products to address different risk scenarios. These include C-OP (collateral optimization and volatility protection), a service aimed at mitigating the risks associated with holding cryptocurrencies over extended periods, and U-CDS (Union crypto default swaps), which provide protection against specific adverse events such as smart contract exploits and oracle attacks.
The firm’s services are targeted towards individuals and entities involved in the DeFi space who require tools to safeguard their investments and strategies over both short and long-term programs.
Union Finance has established a range of partnerships across the blockchain and DeFi ecosystem, including UniLend, Waves, Avalanche, BlockScience, Kleros, and Router, as well as the Hedera blockchain network.
Banxa is a global financial technology company specializing in payment processing. Its services provide interconnectivity between the traditional financial (TradFi) system and the digital asset economy. It currently processes more than $10 billion in payments annually for a wide range of clients including Visa, MasterCard, Kraken, and dozens more.
The company’s core service suite offers solutions for the facilitation of fiat-to-crypto and crypto-to-fiat conversions allowing businesses to accept and process cryptocurrency payments while enabling users to purchase digital assets. This allows for the seamless integration of cryptocurrency payments, trading, and compliance solutions enabling one-stop global expansion into more than 150 countries serviced and unlocking new revenue streams for businesses.
Banxa also provides robust compliance tools, including know your customer (KYC) and anti money-laundering (AML) solutions with more than 45 licenses. It also offers trading and wallet infrastructure through APIs and SDKs, enabling businesses to integrate cryptocurrency buying, selling, and holding functionalities directly into their own platforms via the Hedera blockchain.
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Accubits is a full-service software provider founded in 2012. It specialises in leveraging cutting-edge technologies such as AI and blockchain to help a wide range of clients, from startups to Fortune 500 companies, accelerate their business growth.
Accubits offers a comprehensive suite of services, including AI development, custom software creation, and blockchain solutions. The company has a proven track record of delivering enterprise-grade applications, such as AI-powered conversational tools, data analytics systems, and blockchain-based platforms for supply chain management and digital identity.
The company is an official technology partner and systems integrator for Hedera and, as such, provides a full spectrum of development services for building and deploying decentralised applications (dApps) on the network. This includes custom dApp development, smart contract creation and auditing, and the tokenization of assets using the Hedera Token Service (HTS). This partnership allows Accubits to offer its clients the benefits of Hedera's high-throughput, low-cost, and secure infrastructure, further driving the adoption of enterprise-grade Web3 solutions.
Qples is a digital promotions platform that specializes in the creation, distribution, and validation of digital coupons for Consumer Packaged Goods (CPG) brands and retailers. The platform provides an end-to-end solution for delivering targeted offers to consumers through various channels, including mobile wallets and print-at-home formats.
It’s goal is to address long-standing challenges in the coupon industry, most notably fraud and the lack of real-time validation through its integration with the Hedera blockchain network. By leveraging the Hedera Consensus Service (HCS), Qples creates a verifiable and immutable record for each digital coupon it issues. When a coupon is created, its unique data is hashed and submitted to the Hedera public ledger, generating a "proof of state" with a secure, tamper-proof timestamp.
This on-chain verification allows for real-time authentication at the point of sale, effectively preventing fraudulent redemptions and unauthorized duplication through the creation of a universal, single-use digital asset. Its integration with the Hedera blockchain network enables Qples to offer brands a highly secure, transparent, and data-rich promotions solution.