AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
Project Information
Related Projects
W3C Decentralised Identifiers (DIDs) are a new type of globally unique identifier designed to enable verifiable, decentralised digital identity. As a formal web standard published by the World Wide Web Consortium (W3C), the DID architecture is a foundational component for building a more secure and user-centric internet.
Unlike traditional identifiers such as email addresses or usernames, DIDs are not tied to any centralised registry or company. This means that individuals and organisations can create and control their own identifiers, giving them "self-sovereign" control over their digital identities. The core of the system is the DID Document, a JSON file that contains the cryptographic keys and service endpoints associated with a DID. This document is stored on a distributed ledger or other decentralised network, allowing for secure and verifiable interactions.
The Hedera Consensus Service (HCS) is used to create a tamper-proof and auditable log of all DID-related events, such as creation, updates, and revocation.
EtaSwap is the first decentralized exchange (DEX) aggregator on the Hedera network. Its primary purpose is to consolidate liquidity from various decentralized exchanges within the Hedera ecosystem into a unified interface. This allows users to trade Hedera-based digital assets more efficiently, circumventing the need to navigate multiple platforms to find the best terms.
The platform functions by identifying the most advantageous prices and optimal trading routes across integrated DEXs for a given token swap. Key features include route optimization, direct integration with multiple Hedera DEXs, and a user-friendly interface designed to simplify the trading process. EtaSwap offers the potential for better execution rates and reduced slippage on their trades.
EtaSwap aggregates liquidity from prominent Hedera DEXs including SaucerSwap , Pangolin, HeliSwap, and HSuite. It serves as a single entry point for token swaps on Hedera, offering users seamless access to the combined liquidity of these platforms and is open to integrating additional exchanges.
Hashport is an interoperability solution designed to connect the Hedera network with other major blockchain ecosystems and enable the transfer of digital assets across distributed ledgers. It functions as a public utility, facilitating bidirectional token bridging, which allows users to move assets from one network to another.
The platform supports connections between the Hedera blockchain network and other prominent blockchains such as Ethereum, Polygon, and BNB Chain. The process involves users locking their original assets on the source chain to facilitate “porting” of newly-minted, wrapped versions of the original asset to the destination chain. Upon retrieval, the ported asset version is burned on the destination network thus unlocking the original tokens on their native chain.
Hashport utilizes a consortium of independent and reputable validators verify and authorize transactions in order to ensure end-to-end security. These validators monitor events on the connected chains to ensure the integrity of the bridging process. By enabling seamless cross-chain transfers, Hashport plays a vital role in expanding the reach of decentralized applications (dApps) and assets within the Hedera ecosystem.
Utherverse is a metaverse platform that enables developers to build interconnected virtual worlds. Based in Vancouver, Canada, the company provides tools for creating hyper-realistic, immersive experiences for consumers and offers opportunities for businesses to market and monetize their products and services within these virtual environments.
Its core services are centered around its metaverse-as-a-service offering. This includes a proprietary Web3 browser and metaverse search engine called Xaeon, which allows users to navigate and explore the "Virtual World Web". The Utherverse ecosystem is designed to support a wide range of business verticals, from virtual retail and entertainment to education and corporate offices. A key feature is the platform's robust virtual economy, which has processed billions of transactions and is powered by the native token, UTHR.
The platform also supports the creation and trading of functional NFTs (fNFTs), which are digital assets with in-world utility. Utherverse has a direct integration with the Hedera network, which is a core component of its transition to a Web3 architecture.