AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
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Unibright is a German software development company founded in 2017 specializing in enterprise blockchain solutions. Its mission is to simplify distributed ledger technology (DLT) integration for businesses.
The core of Unibright's offering is the Unibright Framework, a "no-code" platform that enables the visual design and automated generation of smart contracts and other blockchain-based business logic. The firm also offers Unibright ONE, a service platform that synchronizes data across various blockchains and legacy IT systems. Another key component of Unibright’s operations is Baseledger, a public, council-governed blockchain that is designed for enterprise-grade performance and data privacy.
In 2021, Unibright integrated the Hedera Token Service (HTS) into its Freequity platform, a 360-degree solution for tokenization that includes issuance, regulatory compliance, and liquidity services. This integration allows Unibright's enterprise clients to issue and manage tokens on the Hedera network, taking advantage of its high throughput, low and predictable fees, robust security, and enterprise-grade infrastructure.
Standard Bank Group, located in South Africa, is Africa's largest bank by assets and among the longest operating financial institutions on the continent having been founded more than 150 years ago. The Group offers a comprehensive suite of financial products and services via the Hedera blockchain including a wide array of payment processing solutions for both individuals and businesses.
The firm’s primary functions include facilitating transactional banking, lending, asset finance, merchant solutions, trade finance, and international payment services for its business and enterprise clients. Standard Bank also provides insurance and asset management services.
As a member of the Hedera Governing Council, Standard Bank provides enterprise-grade, secure transactions and digitized cross-border trade processes on the immutable Hedera distributed blockchain ledger.
Standard Bank is one of the leading Hedera-based service providers utilizing Hedera's Token Service (HTS) and Consensus Service (HCS). The primary focus of this collaboration is to improve transaction efficiency and reduce costs associated with international cross-border payments.
InvestaX is a Singapore-based, licensed security token platform Its mission is to provide a comprehensive, end-to-end solution for the issuance, trading, and custody of security tokens, bridging the gap between traditional finance and the world of decentralized assets.
The company offers a full suite of services for the digital asset lifecycle including tokenization. The InvestaX platform also features a primary issuance service for launching new security token offerings (STOs), as well as a secondary trading marketplace for providing liquidity to these assets. A core component of their offering is their institutional-grade custody solution, which ensures the secure storage of digital assets.
While InvestaX is a multi-chain platform, it has a direct integration with the Hedera network. The company utilizes Hedera's high-throughput and low-cost infrastructure to provide its clients with a fast, secure, and efficient platform for tokenizing and managing their assets. Through this integration, InvestaX offers a scalable and enterprise-grade solution for the digital asset market, enabling accessibility and liquidity for a wide range of real-world assets.
The Depository Trust & Clearing Corporation (DTCC) provides post-trade clearing and settlement services that ensure the stability and efficiency of trading activity. As one of the premier financial market infrastructures over the past 50 years, DTCC processes trillions of dollars in securities transactions daily, offering a range of services that automate, centralize, and standardize the processing of financial transactions to mitigate risk and reduce costs.
DTCC’s Digital Assets is a business unit dedicated to bridging the gap between traditional financial infrastructure and the emerging digital asset ecosystem. Its key services include the DTCC Digital Launchpad, an open ecosystem for collaboration on digital asset adoption, DTCC ComposerX, an end-to-end platform for managing the entire lifecycle of digital assets, and the Collateral AppChain, which provides scalable, tokenized collateral management.
As a founding premier member of the Linux Foundation's LF Decentralized Trust alongside Hedera, DTCC is actively involved in shaping the future of open-source, decentralized technologies.