AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
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The Hyperledger Fabric plugin for Hedera Consensus Service (HCS) enables Hyperledger Fabric networks to utilize the Hedera public network for transaction ordering. This plugin allows developers to replace or augment traditional Fabric ordering services such as Raft or Kafka with HCS, leveraging Hedera's asynchronous Byzantine Fault Tolerant (aBFT) consensus mechanism.
The core function of the plugin is to have Fabric orderer nodes submit endorsed transactions to a designated topic on the Hedera Consensus Service. HCS then assigns these transactions a unique, immutable, and verifiable consensus timestamp and sequence. Fabric orderers subscribe to this topic via a Hedera mirror node, retrieve the ordered transactions, and use this sequence to consistently form blocks and propagate them within the private Fabric network.
By integrating HCS, Hyperledger Fabric applications gain several benefits including enhanced trust and decentralization in the ordering process, public verifiability of transaction sequences for increased auditability, and potentially reduced operational complexity compared to managing a traditional private ordering service.
IOWNME is a platform developed by IPrivata, a company focused on data privacy and digital rights. Its designed to provide individuals with a way to assert ownership and control over their personal data, particularly in the context of name, image, and likeness (NIL) rights for athletes.
The core of the IOWNME service is the platform’s Declaration Certificate, a legally-grounded digital certificate that establishes a root proof of authenticity for an individual's data. This certificate links the rights embedded in a patent to an individual's personal information, effectively transforming the enforcement of data privacy from a matter of privacy policy to one of property rights, intellectual property, and contract law. This provides a more robust and proactive framework for individuals to protect and monetize their personal brand and content.
The IOWNME platform is built on the Hedera network. IPrivata is working directly with the Hedera Foundation and Acoer, a DLT developer, to integrate the Declaration Certificate into the Hedera ecosystem.
Starling Lab for Data Integrity is an academic research center that operates at the intersection of cryptography, decentralized web protocols, and the humanities. A joint initiative between the USC Shoah Foundation and Stanford University's Department of Electrical Engineering, the lab's mission is to develop and prototype tools and principles to establish trust in digital records. In an era of rampant misinformation and AI-generated content, Starling Lab is pioneering new methods to securely capture, store, and verify digital media.
The core of their work is the Starling Framework for Data Integrity, a comprehensive, open-source methodology for authenticating digital content. This framework is built on three pillars: Capture, which involves creating a chain of custody from the moment a photo or video is taken, Store, which uses decentralized networks like IPFS and Filecoin to securely distribute and preserve content, and Verify, which leverages immutable ledgers to register and audit the provenance of digital assets. This end-to-end approach has been applied in various real-world scenarios, from documenting the 78 days of the 2020 U.S. presidential transition with Reuters to preserving the USC Shoah Foundation's archive of 55,000 holocaust testimonies.
Hyperstack is a Web3 company developing the "Credential Cloud" platform for issuing, managing, and verifying smart, secure, and immutable digital credentials. Its mission is to revolutionize digital identity by providing a no-code, high-impact framework that can be used by a wide range of organizations, from educational institutions to corporations.
The core of Hyperstack's service is its comprehensive credential management platform. This includes a design studio for creating custom-branded digital certificates and badges, tools for issuing credentials at scale, and a secure digital wallet for recipients to store and share their credentials. A key feature of the platform is its robust analytics dashboard, which allows issuers to track engagement with their credentials, providing valuable insights into their reach and impact. The platform is also designed for seamless integration with existing systems, such as Learning Management Systems (LMS) and HR platforms.
Hyperstack's entire platform is built on the Hedera network. It uses the Hedera Token Service (HTS) to mint credentials as NFTs, providing a secure and efficient way to manage their ownership and transfer.