The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.
At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.
The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger.
Project Information
Related Projects
Archax provides institutional-grade tokenization services and a professional marketplace for digital securities and tokenized real-world assets (RWAs). It was the first firm of its kind to receive authorization under the United Kingdom’s Financial Conduct Authority (FCA), an independent regulatory body overseeing fair, safe financial activities.
As an FCA-regulated digital securities exchange, broker, and custodian, Archax enables the conversion of traditional assets such as cash, equities, bonds, commodities, money market funds, and debt into tradable digital tokens. It services include assets from major institutions such as State Street, Fidelity International, BlackRock, and LGIM.
Archax's regulated framework provides a compliant environment for issuing, trading, and securing these tokenized assets on the Hedera blockchain. It operates a multilateral trading facility (MTF) for fully liquid tokens and a “bulletin board” for assets in earlier stages of liquidity. Through its numerous offerings, Archax serves as a bridge enabling institutional access and transactions in a secure, regulated, and transparent digital format.
Vavelverse is a massively multiplayer online (MMO) game developed by gaming and tech company Vavel Games. It features an intricate multiverse of interconnected virtual worlds and across multiple MMO games. It was built on Vavel Games' proprietary, decentralized game engine which supports massive real-time player-vs-player (PvP) battles, capable of supporting thousands of players simultaneously in a single instance.
At its core, Vavelverse integrates Hedera Hashgraph technology, with support from the HBAR Foundation, to support digital ownership of in-game assets through Non-Fungible Tokens (NFTs). This allows players to own, trade, and manage their virtual items securely. The in-game economy of Vavelverse is powered by the Venly Market on the Hedera blockchain network.
The flagship game within the Vavelverse is "Imperium: Galactic War 3.0,” a space-based MMO set in a persistent sandbox universe where player actions directly impact the game's evolving economy. Vavelverse also features “Imperium: Galactic War Classic” and “Imperium: World War 3.”
StraitsX is digital payment infrastructure provider and stablecoin issuer licensed by the Monetary Authority of Singapore (MAS) as a major payment Institution. It aims to bridge traditional finance (TradFi) with the digital asset economy, offering solutions for businesses and individuals to access and utilize digital currencies.
It’s primarily known for its stablecoins, which include XSGD, a token pegged to the Singapore dollar, XIDR a token pegged to the Indonesian rupiah, and XUSD, which is pegged to the US dollar. These stablecoins are designed to maintain a 1:1 synchronicity with their respective fiat currencies and feature reserves held in licensed financial institutions.
StraitsX emphasizes transparency and regulatory compliance, with each of its stablecoins issued in accordance with MAS frameworks.
The firm’s solutions support multi-chain operations, with its stablecoins available on various blockchain networks including Hedera, enabling faster, scalable, and cost-effective transactions. The company provides APIs for seamless integration, which allow businesses to accept payments, facilitate payouts, and conduct blockchain transactions.
StraitsX also offers personal and business accounts for minting, issuing, redeeming, and transacting with its proprietary stablecoins. It is currently partnered with various financial institutions including RedotPay and Visa to enable digital asset spending via card programs.
AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.