The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.
At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.
The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger.
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Ledger is a Paris-based digital assets security firm. Its core products are its hardware wallets, most notably the Ledger Nano series. These devices are designed to store private keys in a secure, offline environment, protecting them from online threats.
Ledger also provides the Ledger Live application, an all-in-one platform that allows users to manage digital assets, buy, sell, and swap cryptocurrencies, and access a wide range of DeFi and Web3 services. For institutional clients, Ledger Enterprise provides a comprehensive, customizable infrastructure for safeguarding digital assets at scale.
The Ledger Nano S Plus and Nano X hardware wallets support Hedera’s HBAR token, allowing users to securely store their assets. Through the Ledger Live app, users can create a Hedera account, manage their HBAR, and interact with the Hedera ecosystem. This integration also extends to staking, as users can connect their Ledger device to third-party wallets such as HashPack to participate in HBAR staking.
SKUx is a fintech company developing a payments solutions platform for the retail and consumer packaged goods (CPG) industries. Its mission is to eliminate the fraud and inefficiency that plagues the traditional promotional offer industry by creating a secure, transparent, and real-time system for offer delivery, redemption, and settlement.
The core of SKUx's service is its Smart Incentives platform, which transforms traditional coupons and rebates into serialized, payment-based offers. A key product is SKUPay, a patented technology that enables item-level payments, allowing brands to deliver value directly to consumers for specific products at the point of sale. The platform is designed to be seamless for consumers and requires no special integration for retailers, while providing brands with transparency and proof of ROI.
SKUx uses the Hedera Consensus Service (HCS) to create an immutable and auditable record of all offer-related transactions, from issuance to redemption. This provides a "single source of truth" for all parties in the ecosystem.
Onchain Custodian is a centralized exchange headquartered in Singapore. It specializes in providing secure and compliant digital asset custody services tailored primarily for institutional clients including entities such as investment funds, family offices, and other financial institutions managing significant digital asset portfolios.
The core of Onchain Custodian's offering is a global, standardized, and resilient service focused on security, convenience, and regulatory adherence. Their solutions incorporate multi-signature wallets and advanced security protocols.
Onchain Custodian has previously partnered with firms such as IBM, Merkle Science and Accuity to enhance its compliance and transaction monitoring capabilities. As well as platforms including Apifiny and exchanges such as KuCoin and CyberBank. Additionally, it has provided custodian services for tokenization platforms such as Polymath.
It has also collaborated with PixelPlex to secure wealth management tools, CACHE for custody services related to gold-backed tokens, and secured partnerships with multiple blockchain ecosystems including Hedera, Neo, Ontology, and Zilliqa.
Attestiv is a digital media validation company founded in 2018 to combat the rising threat of deepfakes and AI-generated content. Headquartered in Utah, the company provides solutions for businesses that rely on the authenticity of photos, videos, and documents, with a primary focus on the insurance, cybersecurity, and financial services industries.
The core of Attestiv's offering is its AI-powered platform that analyzes digital media to detect alterations, tampering, and generative AI content. The platform provides a "tamper score" to indicate the likelihood of manipulation and can identify specific anomalies through a forensic scan. This technology is delivered through a suite of products, including APIs and SDKs that can be integrated into existing workflows, as well as a user-friendly dashboard for manual analysis. Attestiv's solutions are designed to automate fraud detection, streamline processes like insurance claims and underwriting, and protect businesses from the reputational and financial risks associated with fake media.
Attestiv uses a distributed ledger to create a "digital fingerprint" that is recorded on the Hedera blockchain network. This allows for the immutable and verifiable timestamping of each asset, ensuring its authenticity can be validated at any point in the future.