
The Coupon Bureau
The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.
At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.
The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger.
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HashPack is a leading non-custodial wallet specifically designed for the Hedera Hashgraph network. It provides integrated interaction with the HBAR and Hedera Token Service (HTS) tokens, as well as with non-fungible tokens (NFTs) and decentralized applications (DApps) within the Hedera ecosystem.
It is available as a browser extension (with support for Chrome), a desktop application supporting Windows/Mac, and mobile apps for iOS and Android. HashPack offers a suite of features tailored for Hedera users including native HBAR staking, an in-wallet NFT gallery, multi-account support, and address books. Security is a key focus of the HashPack wallet, with users retaining full control of their private keys which remain encrypted on their devices. It also supports integration with hardware wallets such as Ledger and D'CENT for added security and offers biometric security features on its mobile apps.
HashPack facilitates interaction within the Hedera ecosystem through its DApp browser, connecting users to DeFi protocols, NFT marketplaces, and other decentralized applications and supports in-wallet swaps via integrations with decentralized exchanges on Hedera, such as SaucerSwap.
The eftpos solution by Australian Payments Plus provides a cost effective, secure and flexible payment infrastructure for Australian businesses. It supports real time debit transactions, tap to pay on mobile devices, eftpos QR payments and least cost routing, which allows merchants to automatically direct debit transactions through the lowest cost network to help reduce the cost of acceptance.
Australian Payments Plus has worked with Google to enable least cost routing in Google Wallet, with ANZ and Suncorp the first issuers to offer this capability. It is also partnering with Giesecke and Devrient to develop eftpos Click to Pay with integrated least cost routing, an online checkout service that uses tokenisation to protect card credentials and is scheduled for rollout from early 2026 following pilot trials.
These developments enhance payment efficiency, improve security, support domestic data sovereignty and align with Reserve Bank of Australia findings that least cost routing can materially reduce merchant debit acceptance costs.

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