Shift Markets is a financial technology company that provides "Crypto-as-a-Service" solutions for businesses operating in the digital asset and forex markets. Headquartered in New York, the it has a global presence, helping clients launch and manage their own trading platforms. 

The company's core services revolve around providing the infrastructure and technology needed to operate a digital asset exchange. Their flagship product is a white-label crypto exchange platform, which allows businesses to quickly launch their own spot and derivatives trading venues. This includes a customizable front-end interface, a full-featured back-office for managing operations, and access to deep liquidity through their proprietary engine, Nexus. 

Shift Markets is directly integrated with the Hedera ecosystem through a partnership with the Hedera Foundation. The company has incorporated Hedera-based assets into its Shift Dashboard and the Nexus liquidity engine. This integration makes HBAR and other Hedera-native assets available across its network of over 70 exchanges and institutional clients.

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