MoonPay is a financial technology company that serves as a bridge between the traditional financial system and the Web3 economy. Its core business is providing a seamless and user-friendly payment infrastructure for buying and selling cryptocurrencies and NFTs. MoonPay offers both on-ramp services, allowing users to purchase digital assets with fiat currencies, and off-ramp services, enabling them to convert crypto back into traditional money. This is facilitated through a wide range of familiar payment methods, including credit/debit cards, bank transfers, Apple Pay, and Google Pay.
For businesses, MoonPay’s primary product is an embeddable widget that can be integrated directly into decentralized applications, wallets, and NFT marketplaces. This allows end-users to acquire digital assets at the point of use without having to leave the application, significantly simplifying the onboarding process and improving conversion rates for developers. The company handles all the complex backend processes, including payment processing and regulatory compliance such as know-your-customer and anti money laundering checks.
As a multi-chain platform, MoonPay supports a vast array of blockchain networks, including an official integration with Hedera. This partnership allows users to directly purchase HBAR, Hedera’s native cryptocurrency, making the ecosystem more accessible to a global audience.
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