Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.
For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.
The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management.
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Pyth Network is a first-party financial oracle network that supplies extremely low-latency real-world price data across crypto, equities, forex, commodities, and ETFs. In February 2024 the Pyth catalog of over 400 price feeds was launched on Hedera via a partnership with the HBAR Foundation, giving developers permission-less access to real-time data and confidence intervals to improve DeFi risk management. HLiquity, a decentralized borrowing protocol on Hedera, became the first application to integrate these feeds to ensure accurate pricing and proper collateralization.
The Depository Trust & Clearing Corporation (DTCC) provides post-trade clearing and settlement services that ensure the stability and efficiency of trading activity. As one of the premier financial market infrastructures over the past 50 years, DTCC processes trillions of dollars in securities transactions daily, offering a range of services that automate, centralize, and standardize the processing of financial transactions to mitigate risk and reduce costs.
DTCC’s Digital Assets is a business unit dedicated to bridging the gap between traditional financial infrastructure and the emerging digital asset ecosystem. Its key services include the DTCC Digital Launchpad, an open ecosystem for collaboration on digital asset adoption, DTCC ComposerX, an end-to-end platform for managing the entire lifecycle of digital assets, and the Collateral AppChain, which provides scalable, tokenized collateral management.
As a founding premier member of the Linux Foundation's LF Decentralized Trust alongside Hedera, DTCC is actively involved in shaping the future of open-source, decentralized technologies.
AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.