Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.
For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.
The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management.
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AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
Starling Lab for Data Integrity is an academic research center that operates at the intersection of cryptography, decentralized web protocols, and the humanities. A joint initiative between the USC Shoah Foundation and Stanford University's Department of Electrical Engineering, the lab's mission is to develop and prototype tools and principles to establish trust in digital records. In an era of rampant misinformation and AI-generated content, Starling Lab is pioneering new methods to securely capture, store, and verify digital media.
The core of their work is the Starling Framework for Data Integrity, a comprehensive, open-source methodology for authenticating digital content. This framework is built on three pillars: Capture, which involves creating a chain of custody from the moment a photo or video is taken, Store, which uses decentralized networks like IPFS and Filecoin to securely distribute and preserve content, and Verify, which leverages immutable ledgers to register and audit the provenance of digital assets. This end-to-end approach has been applied in various real-world scenarios, from documenting the 78 days of the 2020 U.S. presidential transition with Reuters to preserving the USC Shoah Foundation's archive of 55,000 holocaust testimonies.
Beem is a versatile Australian digital wallet owned by Digital Wallet Pty Ltd and now part of Australian Payments Plus, a member of the Hedera Governing Council and the collective that also includes BPAY Group, eftpos and NPP Australia.
It enables Australians to pay, request, transfer and split money instantly by using familiar contact names instead of BSB and account numbers. The app also supports BPAY for bill payments and offers features such as rewards and cashback through Beem Rewards and Cashrewards, loyalty and gift card storage, animated stickers and group expense management.
Eftpos acquired Beem in 2020 to expand into digital wallet services and leverage its payments infrastructure for faster growth. Since then it has been downloaded more than 1.4 million times and has facilitated over US 1 billion in transactions. Australian Payments Plus operates a Hedera network node in Australia and has trialled the Hedera Consensus Service and an Australian dollar based stablecoin to enable secure and low cost micropayments, providing a potential foundation for future Beem innovations.
Kabila is a Web3 platform designed to empower digital creators by providing a comprehensive suite of tools for building and managing their own tokenized communities. Its mission is to simplify the process of launching a creator economy, making it accessible to a wide range of individuals and brands.
The core of Kabila's service is its no-code platform, which allows users to create and manage their own DAOs (Decentralized Autonomous Organizations), NFTs, and social tokens. The platform provides a full suite of tools for community engagement, including features for creating token-gated content, launching NFT collections, and managing governance proposals. This allows creators to build and monetize their communities without needing any technical expertise. The platform also includes a social feed and other tools to foster direct engagement between creators and their fans.
Kabila is built exclusively on the Hedera network. This integration is central to the platform's ability to offer a scalable, secure, and low-cost solution for its users. Kabila utilizes the Hedera Token Service (HTS) for the creation and management of all NFTs and social tokens, and the Hedera Consensus Service (HCS) to provide a transparent and auditable record of all DAO voting and governance activities.