Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.
For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.
The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management.
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Siki is a Los Angeles-based company founded in 2021 that is building a multimedia and social platform centered around music and NFTs. The company's mission is to create a more sustainable entertainment ecosystem where artists and curators can directly monetize their work and engage with their communities in new ways.
The Siki platform combines several key services into a single social ecosystem. It functions as an NFT music streaming service, allowing artists to mint their songs as NFTs and earn higher royalties compared to traditional streaming platforms. It is also an NFT marketplace, where users can buy, sell, and auction these music NFTs. The platform is designed to be a social hub where users can connect with each other and their favorite artists, with features like tipping and live streaming integrated directly into the NFT experience.
The Hedera Token Service (HTS) is used by artists on the Siki platform to mint their music as NFTs. This allows for efficient and low-cost creation and transfer of these digital assets. By building on Hedera, Siki can provide a secure, scalable, and environmentally friendly platform for its users to stream, trade, and engage with music in a novel way.
AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
Transak is a global Web3 payment provider that builds developer-focused tools to bridge traditional finance with digital assets. The company’s core service is to enable users to seamlessly buy and sell cryptocurrencies directly within any decentralized application (dApp). This is primarily achieved through a simple, embeddable widget or API that developers can integrate into their platforms with just a few lines of code.
By handling the complex backend processes of payment processing, fraud monitoring, and regulatory compliance like KYC/AML, Transak solves a critical onboarding challenge for the Web3 ecosystem. It eliminates the need for users to leave a dApp, register on a centralized exchange, and manually transfer funds, which significantly reduces friction and improves user conversion rates. The platform supports a wide array of local payment methods across more than 150 countries, including credit/debit cards, bank transfers, and other regional options.
Transak is integrated with the Hedera network. This enables developers building on Hedera to provide their users with a direct and localized on-ramp to purchase HBAR and other Hedera-based tokens.
Hex Trust is a fully-licensed and insured digital asset custodian that provides bank-grade infrastructure and services for the Web3 ecosystem. Its mission is to bridge the gap between traditional finance and the digital asset economy by providing a secure and compliant platform for institutional investors.
The company offers a comprehensive suite of services built around its proprietary platform, Hex Safe. This includes institutional-grade custody for a wide range of digital assets, including cryptocurrencies, security tokens, and NFTs. In addition to custody, Hex Trust provides staking services, DeFi access, and brokerage and financing solutions. This integrated approach allows their clients, which include financial institutions, asset managers, and Web3 projects, to securely manage and grow their digital asset portfolios.
The Hex Safe platform supports HBAR and all tokens issued on the Hedera Token Service (HTS), making it an official custodian for the Hedera ecosystem. This partnership enables institutional clients to securely hold and stake HBAR, as well as to custody and manage HTS-based tokens. Hex Trust also serves as a strategic custodian for TOKO, a tokenization engine built on Hedera in collaboration with DLA Piper.