Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.
For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.
The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management.
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SKUx is a fintech company developing a payments solutions platform for the retail and consumer packaged goods (CPG) industries. Its mission is to eliminate the fraud and inefficiency that plagues the traditional promotional offer industry by creating a secure, transparent, and real-time system for offer delivery, redemption, and settlement.
The core of SKUx's service is its Smart Incentives platform, which transforms traditional coupons and rebates into serialized, payment-based offers. A key product is SKUPay, a patented technology that enables item-level payments, allowing brands to deliver value directly to consumers for specific products at the point of sale. The platform is designed to be seamless for consumers and requires no special integration for retailers, while providing brands with transparency and proof of ROI.
SKUx uses the Hedera Consensus Service (HCS) to create an immutable and auditable record of all offer-related transactions, from issuance to redemption. This provides a "single source of truth" for all parties in the ecosystem.
Abra is a global digital asset financial services firm that provides a suite of products for individuals and institutions to invest in and manage cryptocurrencies. Abra operates several distinct business lines to cater to a diverse clientele, from retail investors to high-net-worth individuals and large financial institutions.
For individual investors, the Abra app offers a user-friendly mobile platform to buy, sell, trade, and earn yield on a wide variety of digital assets. For more sophisticated clients, Abra Private delivers a concierge-style wealth management service, providing tailored strategies for managing large digital asset portfolios. For institutions, Abra Prime offers prime brokerage services, including secure trading, borrowing, and lending solutions.
A key aspect of Abra’s identity within the Web3 ecosystem is its role as a founding member of the Hedera Governing Council. In this capacity, Abra helps oversee the governance and strategic direction of the Hedera network, contributing to its stability and long-term vision.
AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
Twigital is a decentralized application (dApp) that enables users to create tokenized digital twins of physical objects. These digital twins are represented as 3D objects, which can be minted as non-fungible tokens (NFTs) on the Hedera network. The platform allows users to memorialize objects in the Web3 space.
The Twigital mobile application is available on iOS where it uses photogrammetry to capture real-world objects. Users can generate 3D models of objects from photographs. The app guides users through this process with detailed instructions and, once created, these 3D models can be minted as NFTs.
A key feature of Twigital is its integration with the Hedera network. Users connect their Hedera wallets to manage digital assets. This enables easy valuation, trading, and viewing of NFT details. The assets created are content-addressed using interplanetary file system(IPFS), providing unique identification for each digital twin. These unique twins can then be linked to minted NFTs. Twigital covers the transaction fees for creating these NFTs, which are factored into the cost of using the service.