Magic is a Wallet-as-a-Service (WaaS) platform that provides developers with tools to streamline user onboarding for decentralized applications, including those built on the Hedera network. The platform's core offering is an SDK that enables seamless authentication and the instant creation of non-custodial wallets for end-users, bypassing many of the traditional complexities of Web3.

For the Hedera ecosystem, Magic allows dApp developers to offer familiar Web2 login methods, such as email or social accounts, instead of requiring users to manage seed phrases or install separate browser-extension wallets. When a user logs into a Magic-enabled Hedera dApp, a secure, Hedera-compatible wallet is automatically generated for them in the background. This wallet is fully capable of interacting with the Hedera network, allowing the user to sign transactions, manage HBAR and HTS tokens, and engage with smart contracts.

The underlying technology uses a delegated key management system, where private keys are encrypted and stored in secure hardware modules, ensuring users retain full control and ownership of their assets without the burden of direct key management. 

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The IOWNME platform is built on the Hedera network. IPrivata is working directly with the Hedera Foundation and Acoer, a DLT developer, to integrate the Declaration Certificate into the Hedera ecosystem.

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The integration of the Hedera Wallet Snap opens up the network to MetaMask's vast user base of over 30 million monthly active users, greatly expanding the potential reach of Hedera-based applications.

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It features numerous collaborations with established artists including “The Chuck Jones Gallery,” an initiative that resurrects "Lost Wrabbit," a unique character conceived by the legendary Looney Tunes director Chuck Jones and reimagined by artist Ben Olson, which seeks to preserve and modernize classic art stylings on Hedera. 

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Its platform relies on three key service pillars. The first pillar, “guarantee of origin,” seeks to prove the origin of green resource production in order to highlight sustainability by tracking and tokenizing green hydrogen, sustainable aviation fuel, biodiesel, biochar, and related assets while aligning with industry standards and methodologies. The second, “carbon reporting,” allows users to measure, manage, and tokenise project assets and to effortlessly report and track carbon reduction and avoidance. This allows users unlock revenue opportunities through carbon tokenisation. The third pillar, “supply chain traceability,” allows users to track products throughout their lifecycle, ensuring authenticity and building client trust by highlighting supply chain transparency and demonstrating sustainable and ethical practices.