IOWNME is a platform developed by IPrivata, a company focused on data privacy and digital rights. Its designed to provide individuals with a way to assert ownership and control over their personal data, particularly in the context of name, image, and likeness (NIL) rights for athletes.

The core of the IOWNME service is the platform’s Declaration Certificate, a legally-grounded digital certificate that establishes a root proof of authenticity for an individual's data. This certificate links the rights embedded in a patent to an individual's personal information, effectively transforming the enforcement of data privacy from a matter of privacy policy to one of property rights, intellectual property, and contract law. This provides a more robust and proactive framework for individuals to protect and monetize their personal brand and content.

The IOWNME platform is built on the Hedera network. IPrivata is working directly with the Hedera Foundation and Acoer, a DLT developer, to integrate the Declaration Certificate into the Hedera ecosystem.

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