The InterWork Alliance (IWA) is an organization focused on simplifying and standardizing the use of token-powered services for businesses. As an initiative of the Global Blockchain Business Council (GBBC), the IWA works to create a common language and framework for tokenized assets, which allows different blockchain networks and applications to work together seamlessly.
The alliance's primary mission is to empower organizations to adopt and use token-based distributed services in their day-to-day operations. To achieve this, the IWA has developed several key frameworks, including the Token Taxonomy Framework (TTF), which provides a common set of definitions and standards for tokens of all types. The IWA also has a strong focus on sustainability, with task forces dedicated to creating standards for Voluntary Ecological Markets and Carbon Emission Tokens.
The Hedera network and its ecosystem partners are active members and contributors to the InterWork Alliance. Hedera has collaborated with the IWA on its Sustainability Working Group, and several applications built on Hedera are designed to be compliant with the IWA's standards.
Project Information
Related Projects
OKX, previously, Okcoin, is a prominent global cryptocurrency exchange and Web3 technology company headquartered in Seychelles. It serves over 60 million users worldwide and is known for its extensive range of digital assets.
The OKX platform supports trading for over 350 cryptocurrencies with numerous trading pairs and offers a comprehensive suite of services catering including spot, margin, and advanced derivatives trading such as futures with up to 125X leverage, perpetual swaps, and options.
Beyond its centralized exchange, OKX has significantly expanded into the Web3 space with its versatile OKX Wallet, a multi-chain self-custody wallet with support for decentralized applications (DApps), non-fungible tokens (NFTs), and a decentralized exchange (DEX) aggregator.
OKX also provides a growth platform for cryptocurrency holdings through its "OKX Earn" program which offers staking and savings products alongside automated trading via its artificial intelligence-powered automated trading bots.
It has its own native utility token, OKB, which provides users with trading fee discounts and access to exclusive platform features. Additionally, OKX has developed its own Layer 2 network, X Layer (formerly OKC Chain), a ZK-powered chain designed to enhance scalability and interoperability within its ecosystem, using OKB as the native gas token.
Bountyblok is a versatile gamification platform that provides businesses with a suite of tools to drive user engagement, loyalty, and specific marketing outcomes. Operating as a Software-as-a-Service (SaaS) solution, Bountyblok enables companies to easily integrate gaming mechanics into their existing websites, applications, and communities. The platform allows for the creation of interactive campaigns such as challenges, tasks, leaderboards, and promotional contests, which incentivize user participation and foster a sense of competition and achievement.
While a powerful tool for traditional Web2 engagement, Bountyblok also serves as a bridge to Web3 by offering optional blockchain integration. The platform is chain-agnostic but has a notable integration with the Hedera network. This allows businesses using Bountyblok to reward their users with digital assets in addition to standard points or badges. For example, a user completing a series of challenges could be awarded a commemorative NFT or branded loyalty tokens minted directly on the Hedera network.
AdsDax is a digital advertising platform founded in 2013 that aims to solve endemic problems in the advertising industry, such as fraud and a lack of transparency, by removing intermediaries and fostering direct, value-based connections between brands and consumers.
The core of AdsDax's service is a self-serve advertising platform that allows brands to create, buy, and sell advertising in a transparent environment. A key feature of their model is the use of incentivised experiences, where consumers are rewarded with digital assets for their engagement with advertising content. This approach, which leverages AI for campaign optimization, is designed to move beyond superficial metrics such as "likes" to drive authentic engagement and build brand loyalty. The platform supports a variety of ad formats, including interactive and video ads, and is utilised by major advertising agencies.
AdsDax uses the Hedera Consensus Service to track and verify millions of advertising events such as impressions, clicks, and conversions in real-time. Each event is recorded on the Hedera public ledger, creating an immutable and auditable trail that provides a single source of truth for advertisers and publishers. This allows for the automated and near-instantaneous settlement of payments to publishers and rewards to consumers using cryptocurrencies.
Utherverse is a metaverse platform that enables developers to build interconnected virtual worlds. Based in Vancouver, Canada, the company provides tools for creating hyper-realistic, immersive experiences for consumers and offers opportunities for businesses to market and monetize their products and services within these virtual environments.
Its core services are centered around its metaverse-as-a-service offering. This includes a proprietary Web3 browser and metaverse search engine called Xaeon, which allows users to navigate and explore the "Virtual World Web". The Utherverse ecosystem is designed to support a wide range of business verticals, from virtual retail and entertainment to education and corporate offices. A key feature is the platform's robust virtual economy, which has processed billions of transactions and is powered by the native token, UTHR.
The platform also supports the creation and trading of functional NFTs (fNFTs), which are digital assets with in-world utility. Utherverse has a direct integration with the Hedera network, which is a core component of its transition to a Web3 architecture.