The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.

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At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.

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The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger. 

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SEALSQ is a Swiss-based semiconductor company that specialises in developing secure microcontrollers and implementing post-quantum cryptography. A subsidiary of WISeKey, SEALSQ provides the hardware foundation for securing connected devices in a wide array of industries, including smart energy, automotive, industrial automation, and consumer electronics. 

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SEALSQ’s product portfolio is centred on providing end-to-end digital security. This includes the VaultIC family of secure elements, which are tamper-resistant microcontrollers offering cryptographic services for authentication and data integrity. They also develop secure ARM platforms and are pioneering post-quantum RISC-V chips to protect against future threats from quantum computing. Beyond the chips themselves, SEALSQ provides Public Key Infrastructure (PKI) and provisioning services, allowing for the secure management of a device’s digital identity throughout its lifecycle.

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SEALSQ is partnered with Hedera to integrate its quantum-resistant semiconductors directly into the Hedera network's infrastructure. This partnership aims to protect the Hedera ecosystem from the emerging threat of quantum computing by "future-proofing" digital signatures and communication channels. Specifically, SEALSQ's hardware will be used in the SEALCOIN project, a tokenised platform for machine-to-machine (M2M) transactions on Hedera, which is a core component of the DePIN (Decentralised Physical Infrastructure Network) being developed by WISeKey and its subsidiaries.

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Atma.io, a venture by Avery Dennison, is a connected product cloud platform designed to bridge the physical and digital asset worlds by assigning unique digital identities to everyday items. The Atma platform enables end-to-end supply chain transparency via the Hedera blockchain, allowing businesses and consumers to track products from source to point of sale and beyond. It accomplishes this through the use of identification technologies such as RFID and QR codes to capture and manage vast amounts of data about individual product journeys.

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A crucial component of Atma.io's architecture is its use of the Hedera Hashgraph distributed ledger technology (DLT) to ensure the immutability and verifiability of supply chain events and sustainability credentials. This provides a trusted layer for product authentication and helps combat counterfeiting.

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Serving a multitude of industries, including apparel, retail, food and beverage, and pharmaceuticals, Atma.io offers solutions for enhanced inventory management, improved operational efficiency, and deeper consumer engagement. It can be utilized to share verifiable product origin stories, provide detailed sustainability information, and support circular economy initiatives.

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Zero Hash is a business-to-business-to-consumer (B2B2C) crypto-as-a-service infrastructure provider that empowers businesses to integrate digital assets from the Hedera blockchain network directly into their customer experiences. It offers a comprehensive, API-driven solution for custody, liquidity, and regulated settlement for cryptocurrencies and stablecoins.

It provides a crucial on-ramp for Hedera ecosystem, enabling business clients to natively integrate Hedera Hashgraph into their platforms quickly and easily. This allows businesses to offer their customers the seamless ability to send, receive, store, and convert fiat, crypto, and stablecoins within a single cross-platform capable engine powered by Zero Hash's infrastructure.

Zero Hash is committed to compliance and regulatory coverage. It provides a  “regulatory stack as a service” model and is licensed to operate in numerous territories including the US, Canada, Europe, Australia, and many more. This allows businesses to launch compliant crypto and stablecoin products with support for a wide array of assets across numerous blockchains and geographies and advances the utility of the native Hedera HBAR and HTS tokens.

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