Qyuki is a data-driven digital media company based in India that is dedicated to empowering the country's creator economy. It was co-founded by industry leaders including musician A.R. Rahman, Qyuki functions as a full-service network for digital artists and influencers. The company’s core mission is to discover, nurture, and manage a diverse roster of talent, providing them with the strategic support needed to grow their audience and brand. This includes services such as content production, digital rights management, and audience development, all informed by sophisticated data analytics to optimize reach and engagement across various social media platforms.
A key part of Qyuki’s service is creating monetization opportunities for its creators through brand partnerships, endorsements, and sponsored content. The company acts as a vital bridge between India’s top brands and its vast network of digital talent.
Qyuki is partnered with the HBAR Foundation and features a Web3 platform on the Hedera network called the "Qyuki Vibe." This initiative enables creators to launch their own NFTs and other digital assets, creating new avenues for artists to monetize their work, engage directly with their fanbase, and manage royalties with greater transparency.
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