Qyuki is a data-driven digital media company based in India that is dedicated to empowering the country's creator economy. It was co-founded by industry leaders including musician A.R. Rahman, Qyuki functions as a full-service network for digital artists and influencers. The company’s core mission is to discover, nurture, and manage a diverse roster of talent, providing them with the strategic support needed to grow their audience and brand. This includes services such as content production, digital rights management, and audience development, all informed by sophisticated data analytics to optimize reach and engagement across various social media platforms.
A key part of Qyuki’s service is creating monetization opportunities for its creators through brand partnerships, endorsements, and sponsored content. The company acts as a vital bridge between India’s top brands and its vast network of digital talent.
Qyuki is partnered with the HBAR Foundation and features a Web3 platform on the Hedera network called the "Qyuki Vibe." This initiative enables creators to launch their own NFTs and other digital assets, creating new avenues for artists to monetize their work, engage directly with their fanbase, and manage royalties with greater transparency.
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The Coupon Bureau is a non-profit, industry-managed organization established to modernize the coupon industry by creating a centralized data exchange for all stakeholders. The organization's primary mission is to combat coupon fraud, an issue estimated to cost the industry hundreds of millions of dollars annually, while also improving efficiency and the consumer experience.
At the heart of The Coupon Bureau's work is the development and implementation of the new Universal Coupon standard, also known as AI (8112). This new standard replaces the outdated barcode system with a more secure, serialized format for both digital and paper coupons. This allows for real-time validation of every coupon at the point of sale, effectively eliminating counterfeiting and ensuring that each coupon is used only once, as intended by the manufacturer. The platform, known as the Universal Positive Offer File, serves as this central repository for all coupon data, connecting manufacturers, retailers, and consumers in a seamless ecosystem.
The Coupon Bureau utilizes the Hedera Consensus Service (HCS) to create a tamper-proof, auditable log of every coupon's lifecycle. Each time a coupon is created, distributed, or redeemed, a transaction is recorded on the Hedera public ledger.
The Hyperledger Fabric plugin for Hedera Consensus Service (HCS) enables Hyperledger Fabric networks to utilize the Hedera public network for transaction ordering. This plugin allows developers to replace or augment traditional Fabric ordering services such as Raft or Kafka with HCS, leveraging Hedera's asynchronous Byzantine Fault Tolerant (aBFT) consensus mechanism.
The core function of the plugin is to have Fabric orderer nodes submit endorsed transactions to a designated topic on the Hedera Consensus Service. HCS then assigns these transactions a unique, immutable, and verifiable consensus timestamp and sequence. Fabric orderers subscribe to this topic via a Hedera mirror node, retrieve the ordered transactions, and use this sequence to consistently form blocks and propagate them within the private Fabric network.
By integrating HCS, Hyperledger Fabric applications gain several benefits including enhanced trust and decentralization in the ordering process, public verifiability of transaction sequences for increased auditability, and potentially reduced operational complexity compared to managing a traditional private ordering service.
Mynt Music is a Web3 platform designed to address the challenges artists face with traditional streaming services, such as low revenue and a lack of direct engagement with fans. By leveraging blockchain technology, Mynt provides artists with the tools to take greater control over their work and monetization.
The core of the Mynt platform is built on the Hedera network. This allows artists to mint their music, artwork, and other exclusive content as non-fungible tokens (NFTs) on the Hedera Token Service (HTS). In addition to NFTs, artists can create and issue their own unique, fungible "Fan Tokens." These tokens function as a digital key to an artist's community, granting holders access to exclusive content, unreleased tracks, private channels, and unique real-world experiences. This model transforms passive listeners into active stakeholders in an artist's career.
By building on Hedera, Mynt benefits from the network's high speed, sustainability, and low, predictable transaction fees, which are essential for processing the high volume of micro-transactions involved in a thriving fan economy.
DeraGods is a unique digital collectibles game centered around a collection of 303 distinct non-fungible tokens (NFTs) dubbed "gods" which are minted on the Hedera Hashgraph network. It features an immersive and engaging world-building experience within a bespoke metaverse for its community of holders. Acquiring a DeraGods NFT grants access to the in-game decentralized Web3 environment where participants can contribute to building and securing virtual assets.
A distinctive feature of the DeraGods ecosystem is its "faith scale tax system," which rewards NFT holders based on their level of engagement and commitment to the project. Users can earn faith by following the project’s “commandments” which include directives to engage with and share social media content related to the project, recruiting new members, spreading positive commentary about the Hedera ecosystem, and using Hedera-based tokens and blockchain services to conduct cryptocurrency transactions.
A percentage of all DeraGods NFT sales will go toward purchasing and building virtual assets such as virtual real estate, DApps, liquidity pools, and games.