KuCoin is a major global cryptocurrency exchange established in 2017 and based in Seychelles. In keeping with its nickname "The People's Exchange," it serves over 40 million users across more than 200 countries and offers users interactivity with over 900 digital assets and a huge selection of trading pairs.

KuCoin provides a comprehensive suite of trading services, including spot, margin, and futures trading with leverage options. Beyond active trading, the platform features “KuCoin Earn,” which allows users to generate passive income through staking and lending. It also supports an active IEO (Initial Exchange Offering) platform called KuCoin Spotlight, giving users access to new token launches.

The exchange is known for its user-friendly interface featuring integrated tools such as advanced artificial intelligence-powered trading bots for automated strategies and pre-market trading for early access to tokens. 

KuCoin's native token, KCS (KuCoin Token), plays a central role in its ecosystem, offering benefits such as trading fee discounts, daily bonuses, and participation rights in exclusive platform events. The platform also facilitates fiat-to-crypto transactions through P2P markets and third-party payment providers, supporting a wide array of fiat currencies. It also offers an integrated Web3 wallet and loyalty program.

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