Clout.art is a creator economy platform, founded in 2021. Its mission is to bridge the gap between Web2 social media and the Web3 world through the creation of a sustainable and transparent ecosystem that empowers content creators to monetise their most valuable social media content as unique digital assets.

The platform's core service is an NFT minting and marketplace solution. It allows creators to take their most successful social media posts, such as those from Instagram, and transform them into non-fungible tokens (NFTs). This provides a direct way for creators to capitalize on their existing digital footprint and for fans to own a piece of their favorite creator's content. The Clout.art ecosystem also includes a social token, $SWAY, which enables fans to stake with their favorite creators in "creator pools." When a creator sells an NFT, a portion of the proceeds is distributed to those who have staked in their pool, creating a mutually beneficial relationship.

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