Australian Payments Plus (AP+) is the national organization responsible for Australia's core payment infrastructure. It was formed by the merger of three key entities: BPAY Group, the operator of the ubiquitous BPAY bill payment service; eftpos, the national debit card system for point-of-sale transactions; and NPP Australia, which runs the New Payments Platform (NPP). In its infrastructure capacity, AP+ processes over 7.5 billion transactions annually and is central to the daily economic activity of the country.
AP+ is also an active researcher organization that is constantly exploring the capabilities of distributed ledger technology and a member of the Hedera Council.
The relationship with Hedera provides AP+ with a framework for developing and testing new solutions that could one day integrate with or enhance its established portfolio of payment services. This involvement complements its research into other future-focused technologies, including its participation in the Reserve Bank of Australia's CBDC pilot program.
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Amplify World is the company behind Amplify.link, a Web3 platform designed to empower creators, brands, and communities to build their own decentralized loyalty and engagement ecosystems. Moving beyond traditional "link-in-bio" services, Amplify.link provides a suite of no-code tools that allow users to launch their own branded digital assets and rewards marketplaces.
Built on the Hedera network, Amplify.link leverages the Hedera Token Service (HTS) to allow any creator to easily mint their own fungible or non-fungible tokens. These tokens function as loyalty points that fans can earn by completing specific tasks designed to drive engagement, called “Quests.” Community members can then spend their earned tokens in a custom rewards marketplace curated by the creator, which can offer exclusive content, merchandise, event access, or other unique perks.
Amplify.link aims to shift the power dynamic in the creator economy by providing accessible and scalable infrastructure, giving creators direct control over their community engagement and monetization channels.
W3C Decentralised Identifiers (DIDs) are a new type of globally unique identifier designed to enable verifiable, decentralised digital identity. As a formal web standard published by the World Wide Web Consortium (W3C), the DID architecture is a foundational component for building a more secure and user-centric internet.
Unlike traditional identifiers such as email addresses or usernames, DIDs are not tied to any centralised registry or company. This means that individuals and organisations can create and control their own identifiers, giving them "self-sovereign" control over their digital identities. The core of the system is the DID Document, a JSON file that contains the cryptographic keys and service endpoints associated with a DID. This document is stored on a distributed ledger or other decentralised network, allowing for secure and verifiable interactions.
The Hedera Consensus Service (HCS) is used to create a tamper-proof and auditable log of all DID-related events, such as creation, updates, and revocation.
The Aria Network is an integrated media company founded in 2018 and based in Los Angeles, California. Its focus is on creating immersive digital experiences that bridge the gap between physical and virtual assets. Aria works with global brands, sports leagues, and celebrities to develop new forms of engagement through augmented reality and other digital technologies.
Aria's primary product is the Aria Exchange, a platform for non-fungible tokens (NFTs). A key feature of the exchange is the concept of "living NFTs," which allows creators to continuously add new content and value to a token after its initial purchase. The platform is designed to be carbon-negative, tracking the carbon footprint of each transaction and offsetting it through partnerships.
The Aria Exchange is built with a direct and foundational connection to the Hedera network. Every NFT minted and traded on the Aria Exchange is securely stored on the Hedera distributed ledger. This integration provides an immutable and transparent record of ownership and transaction history for every digital asset.
Uphold is a versatile global digital money platform offering a "anything-to-anything" trading experience that connects cryptocurrencies, fiat money, and precious metals to the digital marketplace. Uphold serves as a crucial access point for the Hedera ecosystem, allowing users to buy, sell, and hold HBAR through its simple interface while facilitating on-chain deposits and withdrawals.
Uphold's platform highlights the exchange’s transparency, publishing its assets and liabilities in real-time and maintaining a 100-percent plus reserve policy, ensuring user funds are fully backed.
Beyond basic trading, Uphold offers features including recurring buy orders for dollar-cost averaging and staking rewards on various digital assets, including HBAR. Its "Vault" feature provides enhanced self-custody options for HBAR holders and secure private key management with assisted replacement.
Uphold is also holds over 50 licenses and registrations globally, including compliance with FinCEN in the US, the FCA in the UK, and FINTRAC in Canada. They adhere to stringent anti-money launder (AML) and know-your-customer (KYC) procedures.