Attestiv is a digital media validation company founded in 2018 to combat the rising threat of deepfakes and AI-generated content. Headquartered in Utah, the company provides solutions for businesses that rely on the authenticity of photos, videos, and documents, with a primary focus on the insurance, cybersecurity, and financial services industries.
The core of Attestiv's offering is its AI-powered platform that analyzes digital media to detect alterations, tampering, and generative AI content. The platform provides a "tamper score" to indicate the likelihood of manipulation and can identify specific anomalies through a forensic scan. This technology is delivered through a suite of products, including APIs and SDKs that can be integrated into existing workflows, as well as a user-friendly dashboard for manual analysis. Attestiv's solutions are designed to automate fraud detection, streamline processes like insurance claims and underwriting, and protect businesses from the reputational and financial risks associated with fake media.
Attestiv uses a distributed ledger to create a "digital fingerprint" that is recorded on the Hedera blockchain network. This allows for the immutable and verifiable timestamping of each asset, ensuring its authenticity can be validated at any point in the future.
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